Current Events 2024 Marketing And Advertising. Ai is driving marketing industry growth, but it still faces adoption barriers like job security concerns, brand reputation, and a lack of knowledge about how to use it. Ad format experimentation, influencer power and brand reinventions brands analyst ellyn briggs predicts which topics will be on the.
Based on my conversations with cmos across the globe and marketing surveys, here are 14 candidates for the biggest trends in marketing today: Ad format experimentation, influencer power and brand reinventions brands analyst ellyn briggs predicts which topics will be on the.
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